Danny Rowe

Graphic Design student at Staffordshire University. Comes from Lichfield.
SPAM - “For Meals With imagination” Aim - To successfully Re-package SPAM. - Above is a sample i’ve done to try and promote SPAM to children. More to come. - Here is the start of a project where we were given a product to re-package, and come up with an advertisement campaign for. We we given SPAM and we chose to appeal to a wider audience. Looking at the history of the product we were able to determine our target market effectively.  - We decided to target Children, people on the go (business people), and be even more appealing to families.  - We want to tell people that SPAM is a warm hearty meat, that can make any meal tastier. Our “Meals with imagination” slogan and recipe book will helpfully show people that SPAm is a great way to make any meal stand out.

SPAM - “For Meals With imagination”

Aim - To successfully Re-package SPAM.

- Above is a sample i’ve done to try and promote SPAM to children. More to come.

- Here is the start of a project where we were given a product to re-package, and come up with an advertisement campaign for. We we given SPAM and we chose to appeal to a wider audience. Looking at the history of the product we were able to determine our target market effectively. 

- We decided to target Children, people on the go (business people), and be even more appealing to families. 

- We want to tell people that SPAM is a warm hearty meat, that can make any meal tastier. Our “Meals with imagination” slogan and recipe book will helpfully show people that SPAm is a great way to make any meal stand out.

Hidden - Part of a fold out information piece in the style of a geographical map. Explaining and informing the viewer about the pillbox. Showing the remaining pillbox’s in the UK and showing how significant they were in world war 2 is the aim. With only about 6,000 of 25,000 that were built in 1941 it’s important for them to be preserved, and no longer hidden. - Part of a Uni project. Other side of map to be put up soon.

Hidden

- Part of a fold out information piece in the style of a geographical map. Explaining and informing the viewer about the pillbox. Showing the remaining pillbox’s in the UK and showing how significant they were in world war 2 is the aim. With only about 6,000 of 25,000 that were built in 1941 it’s important for them to be preserved, and no longer hidden.

- Part of a Uni project. Other side of map to be put up soon.

“Success usually comes to those who are too busy to be looking for it” - Henry David Thoreau This was part of a summer project in 2011, before the second year of my course.  Aim: To typographically express the quote given. - By making sure that I used illustrations that were recognisable as being ‘busy’ I was able to give people that message. A clock, mac, lamp and phone went together well with the type. Given the impression of cogs turing adds to the feeling of being in a working environment. 

“Success usually comes to those who are too busy to be looking for it”

- Henry David Thoreau

This was part of a summer project in 2011, before the second year of my course. 

Aim: To typographically express the quote given.

- By making sure that I used illustrations that were recognisable as being ‘busy’ I was able to give people that message. A clock, mac, lamp and phone went together well with the type. Given the impression of cogs turing adds to the feeling of being in a working environment.