SPAM - “For Meals With imagination”
Aim - To successfully Re-package SPAM.
- Above is a sample i’ve done to try and promote SPAM to children. More to come.
- Here is the start of a project where we were given a product to re-package, and come up with an advertisement campaign for. We we given SPAM and we chose to appeal to a wider audience. Looking at the history of the product we were able to determine our target market effectively.
- We decided to target Children, people on the go (business people), and be even more appealing to families.
- We want to tell people that SPAM is a warm hearty meat, that can make any meal tastier. Our “Meals with imagination” slogan and recipe book will helpfully show people that SPAm is a great way to make any meal stand out.